-
Archives
- September 2010
- August 2010
- June 2010
- May 2010
- March 2010
- February 2010
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- February 2006
- January 2006
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- March 2005
- February 2005
- January 2005
- December 2004
-
Meta
Category Archives: long tail
Sam Phillips goes subscription route with fans
By this fall, singer-songwriter Sam Phillips will have released five EPs and a full-length studio album. She’s taken the step of making her music available through The Long Play, a subscription-only service on her website that gives members access to … Continue reading
Posted in distribution, long tail, marketing, music, subscription
Leave a comment
As Music Mags Fall, Pitchfork Is Booming
from Dirk Smillie, Forbes 07.07.09 The Big Four of music publishing–Rolling Stone, Blender, Spin, Vibe–became the Big Two this year. Industry watchers weren’t surprised to see the demise of 8-year-old Blender, whose ad pages dropped 31% last year. The death … Continue reading
Posted in advertising, long tail, music, recommendation
Leave a comment
Broken Guitar = 3 Million YouTube Views
Reckless handling by United Airlines motivated Halifax-based musician Dave Carroll to pen “United Breaks Guitars,” a track that has already garnered 3 million views on YouTube. Good way to turn misfortune into career-enhancing viral marketing.
Posted in long tail, marketing, music, video
Leave a comment
Developers push limits of games and distribution
Edited article from Associated Press SAN FRANCISCO — Not every video game creator was musing about how to sell more hardware or craft more realistic virtual weaponry at the Game Developers Conference, the annual convention of game designers, programmers and … Continue reading
Posted in digital rights, distribution, gaming, gear, long tail, music
Leave a comment
Google Books to have paid content model – hooray!
Books are starting to take off in digital form. Electronic book readers are shifting from novelty item to household item; touch-screen smartphones have already gone from trendy to ubiquitous. And Google is positioning itself as a reseller of literary products … Continue reading
Posted in advertising, copyright, digital rights, distribution, long tail, music, royalties
Leave a comment
Latest Marketing Marriage: Parton+Cracker Barrel = Rocking Chair
Where once musicians viewed being attached to an advertiser as “selling out”, leading artists now routinely strike major deals with consumer brands. Beyonce doing CoverGirl ads, for example. Now Dolly Parton has announced a branding partnership with Cracker Barrel, the … Continue reading
Posted in advertising, distribution, long tail, marketing, music
Leave a comment
YouTube Music Videos
The music video is enjoying renewed attention, thanks largely to YouTube. Where once music videos were confined to MuchMusic, MTV, VH1, and BET and treated as filler between TV ads, now music fans call the shots online, and the music … Continue reading
Posted in long tail, music, video
Leave a comment
Apple drops DRM
MacWorld San Francisco Apple will begin selling song downloads from all four major music companies without the anticopying measures that have been part of its iTunes store since it opened in 2003. It will also move away from its insistence … Continue reading
Posted in digital rights, distribution, long tail, music
Leave a comment
World of Goo – Success in Indie Video Game development
Digital distribution platforms, a boon for indie music artists, is also impacting indie game developers, allowing innovative and quirky games to be developed and released at low cost. The Steam platform, Wiiware and other download variants are allowing games like … Continue reading
Posted in distribution, gaming, long tail, marketing, music
Leave a comment
YouTube videos are pulling in serious money
By Brian Stelter, International Herald Tribune Making videos for YouTube — for three years a pastime for millions of Web surfers — is now a way to make a living. One year after YouTube, the online video powerhouse, invited members to … Continue reading
Posted in digital rights, distribution, long tail, marketing, royalties, video
Leave a comment
Anderson’s Long Tail Theory Challenged
Chris Anderson helped define initial digital media thinking with his “Long Tail” theory, a theory that argued that the internet helps distribute attention across a wider range of content beyond highly financed blockbusters and major artists. The thinking was that … Continue reading
Posted in distribution, long tail, marketing, music, recommendation, royalties
Leave a comment
iLike and TuneCore Join Forces to Help Indie Artists Promote & Sell Music
SEATTLE & BROOKLYN, N.Y., Oct 20, 2008 (BUSINESS WIRE) iLike, the leading social music discovery service, and TuneCore, the leading digital music distribution service, today kicked off a joint effort to help independent artists make money and get discovered, effectively … Continue reading
Posted in digital rights, distribution, long tail, marketing, music, recommendation, royalties
Leave a comment
eMusic Catalog Crosses Four Million
The evolution of music catalogs from physical to digital is mostly over: a few name bands like AC/DC, Kid Rock, and Garth Brooks are still holding out to commercially release their catalogs in digital format (although all their music has … Continue reading
Posted in distribution, long tail, marketing, music
Leave a comment
iLike Opens Full-Length Streams, Net-Targeted Concert Listings
From Digital Music News iLike came out swinging this morning with a number of site enhancements, including the integration of full-length streaming and an innovative concert listing service. The song playback option activates an earlier-announced deal with Rhapsody, though a … Continue reading
Posted in digital rights, distribution, long tail, music, recommendation, royalties, subscription
Leave a comment
Access the entire NAXOS catalogue for $19.95/year
For classical music lovers, this is a sensational idea. For $19.95 A YEAR, you have full access to the entire NAXOS catalogue (at www.naxos.com), which arguably is the world’s largest classical music label. While Naxos doesn’t have the star power … Continue reading
Posted in distribution, long tail, music, subscription
Leave a comment