Reuters
Apple’s iTunes Store hit a landmark on Wednesday with the download of its 10 billionth song.
A counter on the company’s home page hit the 10 billion mark at 4:43 p.m. ET — approximately 6 years and 10 months since the store first opened in the U.S. Back then it was known as the iTunes Music Store and served just music but it has since expanded to include video, TV shows and podcasts.
The customer who snagged the 10 billionth download will receive a $10,000 (U.S.) iTunes gift card from Apple, the company said.
That’s roughly enough money to fill an iPod Touch to capacity with music from the store — a generous gift for any music lover, but not as generous as the package on offer when the store hit its billionth download in 2006. Then Apple offered a similar gift card but also a 20-inch iMac, 10 60GB iPods, and a music-school scholarship set up in the winner’s name.
