from GameSpy
According to a new report by the PC Gaming Alliance (PCGA), worldwide PC gaming software revenue rose 3% in 2009 to $13.1 billion, fueled by growth in the Asia Pacific region and the growing popularity of digital distribution models.
PCGA, a non-profit group led by Randy Stude, the director of Intel’s Gaming Program Office, issued the findings today in its annual Horizons Report, a study that encompasses all aspects of the PC gaming industry. The most notable trend in the industry, Stude said in a statement, is the movement to digital distribution models and consumers showing a willingness to pay for add-ons and upgrades in digital games.
“In 2009 we saw North America and Europe experience a rapid uptake in purchasing virtual items (italics mine). This model is what drove growth in Asia and we think it is just starting to come to Western markets.”
