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Category Archives: advertising
Clicker the next video search engine?
Answering the question “What’s on TV tonight?” made Walter Annenberg, creator of TV Guide, a billionaire. Jim Lanzone, CEO of Clicker, is hoping he can pull a mini-Annenberg by answering the new question on viewers’ minds. “We’re heading into an era … Continue reading
Vevo and MTV into music video dispute
Negotiations between Vevo and MTV have collapsed, resulting in no music videos from Universal Music Group appearing on MTV. The websites affected include MTV.com, VH1.com and CMT.com. MTV would not reveal the reason for the breakdown, other than commenting that … Continue reading
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Google inside your TV Set?
Bloomberg News:Â Google Inc. is working to bring Web software to televisions through a partnership with Intel Corp., Sony Corp. and Logitech International SA, according to two people involved in the discussions with the companies. The project, called Google TV, … Continue reading
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Advertising: On-line overtakes print
A study by Outsell, to be released Monday, reveals that U.S. advertisers are spending more this year on digital media than on print. Long predicted, this Madison Avenue milestone has finally arrived thanks to a 9.6% boom in digital advertising … Continue reading
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Kindling without the Kindle
In a move similar to Apple using the iPod on Windows users to get people to consider a Mac, Amazon is offering the Kindle app as a free download for Windows desktops, along with free content, plus the ability to … Continue reading
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Two approaches to attracting music consumers
Radiohead’s frontman Thom Yorke announced that the band will no longer release full-length studio albums and instead focus on downloadable singles. Another new song is now floating around the net. Â ”These Are My Twisted Words” follows “Harry Patch (In Memory … Continue reading
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Future of Newspapers: Profitless? Go Wireless
By Douglas Wolk for Wired| 07.14.09 It’s undeniable that the going rate for information on the internet is “free.” That’s meant big trouble for newspapers, which have seen nearly all of their traditional roles usurped by better, faster, free online … Continue reading
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As Music Mags Fall, Pitchfork Is Booming
from Dirk Smillie, Forbes 07.07.09 The Big Four of music publishing–Rolling Stone, Blender, Spin, Vibe–became the Big Two this year. Industry watchers weren’t surprised to see the demise of 8-year-old Blender, whose ad pages dropped 31% last year. The death … Continue reading
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Yahoo + Microsoft < 1/2 Google
edited from ZDnet Microsoft and Yahoo made it official on Wednesday. The two companies announced a 10-year pact where Microsoft will power Yahoo search. Yahoo also becomes the sales force for Microsoft’s premium properties. The companies said the search deal … Continue reading
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MTV To Split Ad Revenue With Facebook, Twitter
Faced with falling prime-time ratings and shrinking ad revenues, MTV is hoping that showing live tweets, Facebook updates and even RockYou videos will get teens excited about its latest new show, What You’re Watching With Alexa Chung. Blending social media … Continue reading
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Susan Boyle: Millions of views, no ad revenue
Susan Boyle has scored more than 100 million video views on YouTube for the various versions of her “Britain’s Got Talent, but none of that action is being monetized. The Boyle clip is not accompanied by ads and not paying … Continue reading
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Making a hardcopy magazine with HP’s MagCloud
College students produce a fashion magazine more cheaply and easily using MagCloud, a new self-publishing site from Hewlett-Packard. NY Times Slideshow
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In Switch, Magazines Think About Raising Prices
By STEPHANIE CLIFFORD, New York Times Published: April 12, 2009 Fifty-eight cents. For that, you could get one-eighth of a Starbucks latte. It is also what subscribers paid, on average, for each issue of Time magazine last year. This is … Continue reading
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CSI + Survivor = Harper’s Island
From the Globe and Mail – LOS ANGELES — Networks aren’t taking many risks these days, but CBS has doubled down with the serialized murder-mystery Harper’s Island, which made its debut this week. Launched with fanfare – and a strong … Continue reading
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Universal + YouTube = Vevo
A premium music video service called Vevo was announced with partners Universal Music Group (UMG) and YouTube sharing advertising revenues on video content, with the future intent of attracting higher-paying brands. The videos will be accessible directly at vevo.com, as … Continue reading
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